START SMALL. GROW BIGGER.
Your shop online
in 1 minute
Whether you're selling your first batch of brownies or your next big idea, Belii makes it simple to get started. Create your shop, share one link, and start selling online in minutes.
Cookie Club SG
Small-batch brownies & cookies
Fudgy Brownie
S$6
Cookie Box
S$18
Salted Blondie
S$5
Mini Bites
S$12
Belii cream theme
So simple, anyone can start selling.
Built for home kitchens and first-time sellers. No website, no developer, no big budget needed.
Add your menu
Snap a photo, set a price, add sizes, flavors, or pre-order dates.
Share your link
belii.app/your-name. Post it on Instagram, tape it on a flyer.
Get orders in your dashboard
Every order lands in your Belii dashboard and inbox. One tap opens WhatsApp to message the buyer.
Six looks, swap anytime
Belii cream is free for everyone. Other themes — colors, fonts and patterns — unlock with Pro.
Cookie Club SG
Small-batch brownies & cookies
Fudgy Brownie
S$6
Kopi & Co
Specialty roasts, weekly
House 250g
S$24
Sweet Lou
Custom cookie boxes
Birthday Box
S$45
Wholesome
Fresh salad & grain bowls
Salad Bowl
S$14
Late Night Bakes
Midnight dessert drops
Fudgy Brownie
S$6
Roast House
Slow-brewed specialty coffee
House 250g
S$24
Order in. Sorted in seconds.
Buyers check out on a clean storefront. Every order lands in your dashboard and inbox, reply on WhatsApp in one tap.
Real screens, not mockups
Status
Placed just now
Pickup
Collect from Cookie Club SG.
Items
- Fudgy BrownieQty 2S$12.00
- Cookie BoxQty 1S$18.00
Buyer · Order confirmed
Orders
1 new today · S$30.00 revenue
Order #1043
Aisyah K. · 2 min ago
S$30.00
- • Fudgy Brownie × 2
- • Cookie Box × 1
Pickup · Sat, 14 Jun · 2–4pm
Order #1042
ReadyWei Jie · 1 hour ago · S$18.00
Seller · Orders dashboard
Built by people who've been where you are
Stories from people who decided to start.
Nadia
Home baker · Tampines, SG
"I used to lose orders in my WhatsApp chats. Now everything's in one place, my brownies sell out by lunchtime."
Aisyah
Kuih & kaya toast · Bangsar, KL
"Senang sangat when I share one link in my IG story and orders just come in. No more chasing chats one by one."
Wei Jie
Bubble tea pop-up · Hougang, SG
"Posted my belii link on IG story and got 18 orders the same night. Every order shows up in my dashboard."
Marcus
Sourdough baker · Punggol, SG
"I bake on weekends and take pre-orders Wed to Fri. Belii's time slots mean no more 'is 3pm ok?' back-and-forth."
Simple pricing. Start free.
Free forever for tiny shops. Upgrade when you grow.
Free
S$0
forever
- ✓Up to 10 products
- ✓Up to 30 orders per month
- ✓1 image per product
- ✓1 custom question per product
- ✓No variants or add-ons
- ✓Date-only scheduling
- ✓Default theme only
Pro
S$13/month
cancel anytime
- ✓Unlimited products & orders
- ✓Multiple product images
- ✓Product variants & add-ons
- ✓Unlimited custom questions per product
- ✓Date & time-slot scheduling
- ✓Delivery zones with per-area fees
- ✓Custom theme & appearance
- ✓Direct product links — share any item directly
- ✓Eligible to be featured on belii.app
- ✓Priority feedback support
Business
Coming soon
Automate and grow your business.
Brand & Pro
- Custom Domain
- Remove Belii Branding
- Priority Support
Payments
- Card Payments (Stripe)
AI Tools
- AI Product Description Generator
- AI Product Image Generator
Automation
- WhatsApp: Order Received, Confirmed, Ready, Out for Delivery, Thank You
Growth
- Advanced Analytics
- Customer Database & Insights
- Repeat Customer Tracking
- Discounts & Promo Codes
- Staff Accounts / Team Access
Questions, answered
Is it really free?+
Yes — free forever for up to 10 products and 30 orders per month. No card required.
Can I take pre-orders with pickup dates and time slots?+
Yes. Set the dates you bake or cook, and on Pro, add time slots so buyers pick a window that works for both of you.
Can I charge different delivery fees by area?+
Yes, on Pro. Add delivery zones with per-area fees — handy for home kitchens delivering across a city.
Do you take a cut of my sales?+
No. We don't touch payments or take transaction fees. What you sell is yours.
Can my customers pay online?+
Belii handles the storefront and orders; you collect payment your usual way — PayNow, bank transfer, or cash on pickup.
Can I switch from Free to Pro later?+
Yes, upgrade or cancel anytime from your dashboard. No lock-in.
What happens to my data if I cancel?+
Your shop pauses but your data stays for 30 days so you can export it or resume where you left off.
Do I need a website or domain?+
Nope. Every shop gets a belii.app/your-shop link you can share anywhere — Instagram bio, WhatsApp, anywhere.